Mobile Marketing: Is It Really the Next Big Thing? You’ve probably read recently that mobile marketing is next big thing. More than one executive, seeing the cell phone as the key to a portable, omnipresent one-to-one relationship, has called it the “most powerful marketing tool in history.” That day may come, but make no mistake: We’re not there yet–not even close. The above quote, from ChiefMarketer.com, seems to accurately sum up the current state of affairs: we are on the edge of a dram
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Mobile: the next big thing?
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